The strategic investment in Socium complements Front Row’s strong portfolio of beauty, wellness, CPG, and lifestyle brands.WHO: Founded by Sam Sherman and Owen Loft, Socium brings deep strategic expertise across paid search and shopping, paid social, SEO, and GEO. The team has worked with brands across travel, wellness, and lifestyle categories.Front Row Group is an e-commerce agency and accelerator specializing in beauty, health, wellness, and consumer brands. With a global presence in New York City, San Diego, Hamburg, and Bratislava, the company partners with brands to drive holistic commerce growth. They design, market, distribute, and scale brands worldwide by leveraging proprietary technology called Catapult as well as robust capabilities. Front Row Group promises marketplace growth, seamless e-commerce management, targeted digital marketing, and actionable business intelligence.WHY: As brands face increasing pressure to align brand storytelling with measurable performance across complex commerce ecosystems, Front Row continues to invest in capabilities that remove friction between creative strategy and execution. The acquisition further strengthens integrated creative and digital growth capabilities across brand strategy, performance marketing, and marketplace execution. IN THEIR OWN WORDS: “Connected commerce is about ensuring strategy, creativity, and performance are not operating in silos,” said Front Row EVP and Managing Director Katie Martin.